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ACBC inbound tourism from China report


I was pleased to be involved in the development of the Australia China Business Council (ACBC)'s report on inbound tourism from China, which has just been published.


The report makes recommendations to the Federal Government on how to best support inbound tourism from China after Covid19 travel restrictions are lifted. The report takes a long-term view to ensure the sustainability of Chinese inbound tourism. The report includes the following recommendations:

  1. Undertake a public education campaign to allay community concerns about travellers from China;

  2. Undertake a comprehensive marketing campiagn and promotional strategy aimed at China;

  3. The Minister for Trade, Investment and Tourism lead an Australian tourism business delegation to China;

  4. Invest in Mandarin-language and Chinese cultural skills development to ensure a pipeline of professionals enter the industry;

  5. Simplify visa application processes and shorten visa determination times, including by introducing a bilingual visa application system;

  6. Enable claims under the Tourist Refund Scheme (TRS) on the GST and the Wine Equalisation Tax (WET) to be made at the point of sale in major cities;

  7. Ensure Chinese undertaking self-driving holidays better understand traffic laws and road safety, including by using Chinese-language signs on roads in high tourism traffic areas;

  8. Provide support to regional areas seeking to tap into the lucrative Chinese tourist market; and,

  9. Work with state governments and industry partners to promote adoption of Chinese e-payment platforms.

The Australian Financial Review covered the report in today's paper under the headline Advertising and social media nous key to restarting Chinese tourism.


The full report can be downloaded here:




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Alistair Nicholas Consulting

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alistair@alistairnicholas.com

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Sydney, Australia

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